|
On Wednesday, March 14, 2001, Napster updated their filters
in accordance with a court order, an action that blocked 135,000
copyrighted songs from being downloaded from their network.
This latest move has downloaders frustrated. They have the
technology. Why can't they use it?
The simple answer, of course, is that the songwriters, musicians,
and producers want money for their work. Both sides seem to
have valid points, so how can we solve this problem?
We suggest that the music industry accept the membership
plan for users. In other words, downloaders would subscribe
to Napster's service and pay a monthly fee. So far, the industry
has rejected this offer. They don't believe Napster is charging
enough to make up for the profit loss from conventional music
sales.
Thus we suggest a twofold line of action from Napster as
they seek this settlement with the industry: increase the
amount charged and adopt a tiered membership system. In other
words, the plans could come in several different price ranges
to accommodate all income levels. For example, a thirty dollar
monthly payment would allow for the download of ten songs
that month, a sixty dollar monthly payment for twenty, and
so on.
Napster could then give the money to the recording industry
as any retail store might do. At the same time, they could
keep prices reasonably low, at least below current CD costs,
because their own profit can come from advertising on the
site and online trading cuts out expensive middlemen, overhead,
packaging costs, and shipping costs.
Forcing Napster to filter songs doesn't solve the problem
of free downloads anyway. As soon as one service is slowed
or shut down, three other sites rise up to take over the customer
base, so the current court order cannot satisfy the music
industry for long.
Law enforcement, you will have to increase your efforts to
block free trading on the web, or as we mentioned earlier,
new (free) sites will simply undermine this solution. Might
we suggest federal legislation requiring these tiered payment
plans as a healthy remedy.
So listen up, recording industry, don't reject this new technology.
Hank Barry, CEO of Napster, is trying to compromise and so
should you. In a statement on the Napster site, Barry stated,
"We will continue to seek a settlement with the record
companies and to propose our new membership-based service
that will make payments to artists, songwriters, and other
rights holders."
Embrace the technology. Compromise. In the immortal words
of Spike Lee and Dr. Laura (I bet you never thought you'd
see those two in the same sentence)
"Go do the right
thing."
Stop fanning this fire of controversy.
Yes, pun intended.
March 2001
|